Services

What KP
actually does.

Eight services that cover the full content stack — from a single blog post to a full content engine. Mix and match, or pick a monthly retainer that bundles them together.

Every service is delivered by Kaitlin directly. No outsourcing, no junior staff, no AI-generated first drafts. The brief is always the same: high-quality content and strategy that resonates with real people, written in your voice, accountable to a metric.

Most clients start with a one-off project and move into a monthly retainer once the work is delivering. Pricing for both is below.

For retainers

Bundle services into a monthly package.

Three retainer tiers from £600/month — built around what most brands actually need.

See pricing

01 — Service

SEO blog writing

Long-form content built to rank — and to actually be read.

Researched, structured and optimised blog content that earns traffic and builds authority. Every brief starts with keyword research, search intent mapping and a clear strategic angle — then gets written in your brand voice, not a generic SEO one.

  • Keyword research and intent mapping
  • 1,000–2,000 word articles
  • Internal link recommendations
  • Meta titles and descriptions
  • On-page SEO optimisation

From £180 per post

Read full service page

02 — Service

Social media management

Platform-native content that builds an audience, not just a post count.

Full social management across the platforms that actually matter for your audience — Instagram, LinkedIn, TikTok, Facebook. Content calendars planned around your business cycles, captions written in your voice, and visuals designed to stop the scroll.

  • Monthly content calendar planning
  • Caption writing and copy
  • Visual creation and design direction
  • Hashtag research and strategy
  • Scheduling and community management

Included in monthly retainers

Read full service page

03 — Service

Email campaigns

Email that gets opened, read and clicked — not deleted.

Single broadcasts, full nurture sequences, lifecycle programmes — all built to drive measurable action. Strong subject lines, sharp body copy, clear single CTAs. Works across Mailchimp, Klaviyo, Brevo, ConvertKit and most major ESPs.

  • Subject line and preview text optimisation
  • Single broadcast or sequence copy
  • List segmentation strategy
  • A/B test recommendations
  • Performance review and iteration

From £220 per campaign

Read full service page

04 — Service

Landing pages

Conversion-focused pages built to earn their traffic.

Full landing page copy and structure for product launches, paid traffic, lead magnets and event sign-ups. Built around proven frameworks — hero, problem, solution, social proof, objection handling, CTA stack — and tested in real campaigns.

  • Hero section and value proposition
  • Benefits, features and social proof
  • Objection handling copy
  • CTA hierarchy and microcopy
  • Mobile-first structure

From £450 per page

Read full service page

05 — Service

Lead magnets

Downloadable content people actually fill out a form for.

Researched, written and designed lead magnets that match your audience's actual problems — guides, checklists, calculators, mini-courses. Plus the opt-in copy and email sequence to convert downloads into customers.

  • Topic and format strategy
  • Full content production (5–25 pages)
  • Visual design and layout
  • Opt-in form and landing page copy
  • Welcome email sequence

From £550

Read full service page

06 — Service

Brand voice documents

The reference doc your whole team can actually use.

If you're scaling content output across freelancers, agencies or in-house teams, you need a voice doc. KP writes ones that get used — principles, dos and don'ts, sample copy across formats, and concrete examples of what good looks like.

  • Voice principles and personality
  • Tone variations by context
  • Dos and don'ts with examples
  • Sample copy across 5+ formats
  • Glossary and approved terminology

From £600

Read full service page

07 — Service

Content audits

Find what's working, kill what isn't, and ship a 90-day plan.

Full review of your existing content across blog, social, email and landing pages — measured against your business goals, not vanity metrics. Comes with a prioritised fix list, conversion uplift estimates and a 90-day action roadmap.

  • Performance review of last 12 months
  • Competitor benchmark analysis
  • Prioritised quick wins
  • 90-day strategic roadmap
  • Live walkthrough call

From £750

Read full service page

08 — Service

LinkedIn outreach

Personalised messaging sequences that feel human.

From connection requests to follow-ups and value-led outreach — every message is crafted to spark real conversations. No copy-paste scripts, no spammy automation, no generic templates. Just messaging that gets responses.

  • Ideal customer profile briefing
  • Connection request copy
  • 3–5 step follow-up sequence
  • Value-led outreach templates
  • Monthly performance reporting

£500 per month

Read full service page

Need something else?

Got a brief that doesn't fit the list? Send it over — most projects start with a quick 15-minute call.