Services — 05

Downloadables
people fill out forms for.

Researched, written and designed lead magnets that match your audience's actual problems — guides, checklists, calculators, mini-courses.

Most lead magnets are bad because they solve a problem nobody has — a generic '10 tips' PDF the founder thought sounded useful, downloaded once, never read.

Good lead magnets solve a specific, painful problem for a specific, defined audience — and do it in a format that actually gets consumed. A guide, a checklist, a calculator, a templated workflow, a mini-course. The format follows the problem, never the other way around.

KP researches what your audience is actually struggling with, picks the right format, writes the content, designs the deliverable, and writes the opt-in copy and welcome sequence that converts the download into a customer.

What you get.

Topic and format strategy
Full content production (5–25 pages)
Visual design and layout
Opt-in form copy and landing page
Welcome email sequence (3–5 emails)
Promotion strategy and asset pack

4–6

Weeks from brief to live lead magnet

Format options most clients consider — guide, checklist, calculator

18%

Average opt-in conversion rate target

Process

How it works.

Audience research

Half-day audit of your audience's actual problems — based on customer interviews, support tickets, sales calls, search queries. The lead magnet topic comes out of this, not out of a brainstorm.

Format + outline

Pick the right format for the problem (guide, checklist, calculator, template, mini-course). Approve a full outline before content production.

Content + design

Written content + visual design produced together. Most lead magnets land between 5 and 25 pages — quality density beats quantity every time.

Opt-in funnel

Landing page copy, opt-in form copy, thank-you page, plus a 3–5 email welcome sequence to nurture the new lead toward purchase.

Launch + promote

Promotion asset pack delivered with the lead magnet — social posts, email announcements, paid ad copy. You launch, KP supports.

Pricing

Clear pricing. No surprises.

Lead Magnets

£550

per lead magnet

Includes content, design, opt-in copy and welcome sequence. Larger formats (full mini-courses, calculators with custom logic) quoted separately.

Send a brief

FAQs

Common questions.

Anything not covered? Drop a message — happy to answer.

Depends on your audience and problem. B2B technical audiences love checklists and templates. Founders love calculators that quantify the problem. DTC consumers respond to guides and mini-courses. KP picks the right format in the strategy phase, not as an assumption.

Yes — basic visual design and layout in Canva or Figma is included. For fully bespoke design (custom illustrations, complex infographics) a partner designer gets brought in and quoted separately.

5–25 pages depending on format. A useful 8-page checklist beats a generic 50-page ebook every time. The goal is consumption — if nobody reads it, it doesn't generate leads.

Yes — calculators (ROI, savings, pricing, fit assessment) work brilliantly as lead magnets and convert significantly higher than PDFs. Built using Outgrow, Typeform, or custom code via a partner developer. Quoted separately given build complexity.

Two metrics: opt-in conversion rate (target 12–18% on cold traffic, 25%+ on warm) and lead-to-customer conversion within 90 days. Both reported in your monthly review.

Downloadables people fill out forms for.