Services — 06

The voice doc
your team will use.

Brand voice and tone documentation that goes beyond 'friendly but professional' — principles, dos and don'ts, sample copy across formats.

Most brand voice docs sit unread in a Google Drive folder because they're written in a way nobody can actually apply. Vague principles like 'be human' and 'speak with authority' don't help a freelancer write a tweet on a Tuesday afternoon.

KP writes voice docs that get used. Concrete principles. Real dos and don'ts with side-by-side examples. Sample copy across the formats your team actually writes in — emails, social posts, landing pages, ad copy, customer service replies.

If you're scaling content output across freelancers, agencies or in-house team members, this is the document that keeps your brand sounding like one consistent thing across every touchpoint.

What you get.

Voice principles and personality definition
Tone variations by context (sales, support, social, etc)
Dos and don'ts with side-by-side examples
Sample copy across 5+ formats
Glossary and approved terminology
Words and phrases to avoid
Half-day workshop with your team

3–4 wks

From kick-off to delivered voice document

Formats included with sample copy (email, social, landing page, ad, support)

∞

Free updates for first 6 months as your brand evolves

Process

How it works.

Audit + interviews

Audit of current content across channels. Interviews with founders and team members. Customer feedback review. The brand voice gets defined from what already works, not invented from scratch.

Principles workshop

Half-day workshop to align on voice principles, personality dimensions and tone variations. Live examples reviewed and refined together.

Document drafting

Full voice document drafted — typically 15–25 pages. Principles, examples, sample copy, glossary, things to avoid. Built to be useful, not impressive.

Team review

Document reviewed with your team. Feedback incorporated. Real-world stress test using upcoming content briefs to verify it actually works in practice.

Rollout + refresh

Final document delivered. Free refresh updates for the first 6 months as your brand evolves. After that, annual review available as a one-off project.

Pricing

Clear pricing. No surprises.

Brand Voice Documents

£600

per project

One-off project including audit, workshop, document and 6 months of free refresh updates. Larger brands or multi-product companies quoted separately.

Send a brief

FAQs

Common questions.

Anything not covered? Drop a message — happy to answer.

Any brand with more than one person writing content. The bigger the team (or the more freelancers/agencies involved), the more this document is worth. Solo founders writing all their own content can usually skip it.

3–4 weeks from kick-off to delivery. Most of the time is in the audit and workshop phases — the actual document drafting takes about a week.

Yes — most clients move into a monthly retainer once the voice doc is delivered. KP becomes the test case for the doc, then your team rolls it out across other writers.

Yes — multi-brand or sub-brand voice work is a separate scope. Quoted per sub-brand, with discounts for parent brands doing 3+ at once.

Sometimes. The voice doc highlights what's already on-brand and what needs updating. KP can quote a rewrite project for the highest-priority assets — landing pages, About page, key emails — separately.

The voice doc your team will use.