Services — 03

Email that gets
opened and read.

Single broadcasts, full nurture sequences, lifecycle programmes — built to drive measurable action and not get archived.

Email is the highest-ROI channel in marketing and the most consistently neglected. Most brands send the same generic newsletter every month, watch open rates decline, and quietly stop measuring it.

I rebuild email programmes from the ground up. Sharp subject lines that earn the open. Body copy that earns the read. A single, clear CTA that earns the click. Every send measured against the metric that actually matters — revenue, leads, booked calls — not opens for opens' sake.

Works across Mailchimp, Klaviyo, Brevo, ConvertKit, Beehiiv and most major ESPs. If you've got a list, I can do something useful with it.

What you get.

Subject line and preview text optimisation
Single broadcast or multi-step sequence copy
List segmentation strategy
A/B test recommendations and analysis
Plain-text or HTML formatting (your call)
Performance review and iteration plan

40%+

Open rate target on broadcast emails (industry average: 21%)

£42

Average ROI per £1 spent on email (industry data)

Email sequence is the standard nurture length

Process

How it works.

Audit + goal

Quick audit of your current email programme and list health. Define the goal of this campaign — one specific, measurable outcome, not 'engagement'.

Segment + brief

Identify the right segment for this campaign. A campaign sent to 1,000 of the right people beats the same campaign sent to 10,000 of the wrong people.

Subject + body

Three subject line options for A/B testing. Body copy written for skim-readers — short paragraphs, clear hierarchy, one CTA. Plain text or branded HTML, your choice.

Build + test

Email built in your ESP, fully tested across desktop, mobile, dark mode, Gmail, Outlook and Apple Mail. Nothing ships without rendering checks.

Send + analyse

Email goes out. 7-day performance review covering opens, clicks, conversions, unsubscribes — plus what to test next time.

Pricing

Clear pricing. No surprises.

Email Campaigns

£220

per campaign

Single broadcast or up to 5-email nurture sequence. Email is included in Medium and Large monthly retainers — see pricing for retainer breakdown.

Send a brief

FAQs

Common questions.

Anything not covered? Drop a message — happy to answer.

Mailchimp, Klaviyo, Brevo (Sendinblue), ConvertKit, Beehiiv, ActiveCampaign, MailerLite and HubSpot are all covered. For platforms outside that list, I can still write the copy — your team handles the build.

Industry average sits around 21%. I target 35–45% on broadcasts to engaged segments. Anything below 30% means your subject lines, list health or send time needs work — usually all three.

Yes — welcome sequences, abandoned cart, post-purchase, win-back, lapsed customer reactivation are all standard. Each sequence is typically 3–7 emails and quoted as a single project.

For most ESPs, I can build emails directly in the platform using their template editor — no external designer needed. For fully custom HTML emails or complex transactional templates, a designer partner gets brought in.

By the metric that matters to your business — revenue, leads, booked calls, retention, reactivations. Open rates and click-through are reported but never the goal. The goal is the outcome those metrics enable.

Email that gets opened and read.