Services — 03

Email that gets
opened and read.

Single broadcasts, full nurture sequences, lifecycle programmes — built to drive measurable action and not get archived.

Email is the highest-ROI channel in marketing and the most consistently neglected. Most brands send the same generic newsletter every month, watch open rates decline, and quietly stop measuring it.

KP rebuilds email programmes from the ground up. Sharp subject lines that earn the open. Body copy that earns the read. A single, clear CTA that earns the click. Every send measured against the metric that actually matters — revenue, leads, booked calls — not opens for opens' sake.

Works across Mailchimp, Klaviyo, Brevo, ConvertKit, Beehiiv and most major ESPs. If you've got a list, KP can do something useful with it.

What you get.

Subject line and preview text optimisation
Single broadcast or multi-step sequence copy
List segmentation strategy
A/B test recommendations and analysis
Plain-text or HTML formatting (your call)
Performance review and iteration plan

40%+

Open rate target on broadcast emails (industry average: 21%)

£42

Average ROI per £1 spent on email (industry data)

Email sequence is the standard nurture length

Process

How it works.

Audit + goal

Quick audit of your current email programme and list health. Define the goal of this campaign — one specific, measurable outcome, not 'engagement'.

Segment + brief

Identify the right segment for this campaign. A campaign sent to 1,000 of the right people beats the same campaign sent to 10,000 of the wrong people.

Subject + body

Three subject line options for A/B testing. Body copy written for skim-readers — short paragraphs, clear hierarchy, one CTA. Plain text or branded HTML, your choice.

Build + test

Email built in your ESP, fully tested across desktop, mobile, dark mode, Gmail, Outlook and Apple Mail. Nothing ships without rendering checks.

Send + analyse

Email goes out. 7-day performance review covering opens, clicks, conversions, unsubscribes — plus what to test next time.

Pricing

Clear pricing. No surprises.

Email Campaigns

£220

per campaign

Single broadcast or up to 5-email nurture sequence. Email is included in Medium and Large monthly retainers — see pricing for retainer breakdown.

Send a brief

FAQs

Common questions.

Anything not covered? Drop a message — happy to answer.

Mailchimp, Klaviyo, Brevo (Sendinblue), ConvertKit, Beehiiv, ActiveCampaign, MailerLite and HubSpot are all covered. For platforms outside that list, KP can still write the copy — your team handles the build.

Industry average sits around 21%. KP targets 35–45% on broadcasts to engaged segments. Anything below 30% means your subject lines, list health or send time needs work — usually all three.

Yes — welcome sequences, abandoned cart, post-purchase, win-back, lapsed customer reactivation are all standard. Each sequence is typically 3–7 emails and quoted as a single project.

For most ESPs, KP can build emails directly in the platform using their template editor — no external designer needed. For fully custom HTML emails or complex transactional templates, a designer partner gets brought in.

By the metric that matters to your business — revenue, leads, booked calls, retention, reactivations. Open rates and click-through are reported but never the goal. The goal is the outcome those metrics enable.

Email that gets opened and read.