Studio
Somerset, United Kingdom
info@kaitlinpettittmarketing.com
The studio
A one-woman content studio in Somerset — qualified, award-winning, and obsessed with content that actually moves the needle.
Hi, I'm Kaitlin — a freelance Content Creator and Digital Marketing Strategist based in Somerset.
I hold a Level 4 Digital Marketing qualification and have worked across a deliberately diverse range of industries — from food and drink to fintech, beauty to recruitment. That breadth is the point. It's what lets me spot what's worked elsewhere and apply it to your sector before your competitors catch on.
In June 2024, I helped receive the 'Best Use of Personalisation' award — recognition for the kind of tailored, audience-first campaigns I build. I'm dedicated to delivering high-quality content and strategies that resonate with real people, not just algorithms.
In the past 12 months alone, KP has helped brands grow their online presence, clarify their messaging and create content that actually converts. From SEO-optimised blogs and bold social strategies to complete brand overhauls — every project gets built on clarity, creativity and results that matter.
Whether it's a founder needing words that sell or a business ready to level up their content game, KP Marketing has become the go-to for clients who want substance, not surface.
Recognition
Generic content is the cheapest thing on the internet. Personalised content — content that speaks to a specific audience at a specific moment — is where attention and conversions actually live.
The June 2024 'Best Use of Personalisation' award reflects how every KP campaign is built: audience first, message second, channel third.
How KP works
01
If your message takes more than five seconds to land, it doesn't land. Every piece of content KP writes leads with the takeaway and earns the rest.
02
Sector benchmarks are starting points, not ceilings. The brief is to do what the rest of your category isn't doing — and make it feel obvious in hindsight.
03
Content that doesn't move a metric isn't worth shipping. Every project ties back to a clear KPI — leads, revenue, retention, search visibility, share.
The journey
Two years as a marketing executive at a UK lead-gen firm — landing pages, lead magnets, full-funnel email sequences. The foundation for everything since.
Formal qualification covering strategy, analytics, content, paid media and SEO. The bit that closed the gap between intuition and proof.
June 2024. Recognition for a campaign built on tight audience segmentation and tailored messaging — the year's proudest moment.
First-hand experience running a DTC beauty brand — product launches, influencer outreach, content calendars from the inside.
Working with founders and brands across food & drink, hospitality, finance, beauty and more — content built for substance, not surface.
Send a brief, share a goal, or just say hello. Replies usually within 24 hours.