Industries

Twelve industries.
One standard.

Every industry listed below is one I've worked in over the past 12 months. Pick the one that fits — or get in touch about something completely different.

01 — Industry

Food & Drink

Cafes, pubs and restaurants need content that makes mouths water before customers walk through the door. From new menu launches and recipe blogs to seasonal promo campaigns, I capture the flavours and personality of food and drink brands so people crave more.

Menu launchesRecipe blogsPromo campaigns
See food and drink work
Food & Drink content example

02 — Industry

Events

Whether it's a virtual conference or a live event, I create the content that gets people excited to attend. From social media posts that build buzz to email sequences that drive sign-ups — every asset is designed to make events feel can't-miss.

Pre-event socialEmail sign-up flowsLive coverage
Discuss this industry
Events content example

03 — Industry

Recruitment

Helping companies find their perfect match in the recruitment space — from engaging job descriptions to recruitment strategies that stand out in a crowded market. Blog posts and social campaigns that make hiring smoother and more appealing for both businesses and candidates.

Job descriptionsHiring strategyEmployer branding
Discuss this industry
Recruitment content example

04 — Industry

Lead Generation

Two years as a marketing executive at a lead generation firm taught me what turns interest into action. Landing pages, lead magnets and email campaigns built to attract and nurture — strategies that guide prospects smoothly through the funnel for a steady flow of qualified leads.

Landing pagesLead magnetsEmail nurture
See lead generation work
Lead Gen content example

05 — Industry

Finance

Finance doesn't have to be intimidating. I specialise in content that makes financial topics easier to understand and more approachable — from personal finance blogs to industry reports, breaking complex ideas into bite-sized pieces anyone can benefit from.

Finance blogsIndustry reportsExplainer content
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Finance content example

06 — Industry

Sports

Sports brands live on momentum and storytelling. From match-day social to athlete features and sponsorship campaigns — content built to keep fans engaged and brands front of mind.

Match-day socialAthlete featuresSponsor campaigns
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Sports content example

07 — Industry

Marketing

A creative but down-to-earth approach to marketing — from SEO-friendly blogs to catchy social campaigns that genuinely connect with audiences. The goal: helping brands stand out and grow with content that's engaging, fun and results-driven.

SEO blogsSocial strategyContent audits
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Marketing content example

08 — Industry

Beauty

With first-hand experience running a skincare brand, I know what authentic beauty content actually looks like. Product launches, influencer campaigns, blog posts and tutorials — combining creativity with real industry experience to help beauty brands look great and build trust.

Product launchesInfluencer campaignsTutorials
See beauty work
Beauty content example

09 — Industry

Hospitality & Travel

Compelling narratives that capture the essence of unique destinations and luxury experiences. From engaging social campaigns to SEO-driven articles, my hospitality content inspires travellers, lifts brand presence and drives bookings.

SEO articlesDestination socialBooking-led campaigns
See hospitality work
Hospitality content example

10 — Industry

HR

Internal comms and employer branding that actually feels human. I write the policies, the onboarding sequences and the social content that makes HR teams look like they care — because they should.

Internal commsOnboarding contentEmployer brand
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HR content example

11 — Industry

Technology

Tech brands often struggle to make their value clear to non-technical audiences. I translate feature lists into benefit-led copy — landing pages, blog content and lifecycle emails that turn jargon into traction.

SaaS landing pagesProduct blogsLifecycle emails
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Technology content example

12 — Industry

Mental Health

Sensitive, considered content for mental health brands and wellbeing services. I write with care — blogs, awareness campaigns and resource content that respects the audience and builds trust without sensationalising.

Awareness campaignsResource contentWellbeing blogs
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Mental Health content example

Don't see your industry?

I work across most B2B and DTC verticals. If your industry isn't here, drop a line — chances are it's still a fit.