Industries
Every industry listed below is one I've worked in over the past 12 months. Pick the one that fits — or get in touch about something completely different.
01 — Industry
Cafes, pubs and restaurants need content that makes mouths water before customers walk through the door. From new menu launches and recipe blogs to seasonal promo campaigns, I capture the flavours and personality of food and drink brands so people crave more.
See food and drink work
02 — Industry
Whether it's a virtual conference or a live event, I create the content that gets people excited to attend. From social media posts that build buzz to email sequences that drive sign-ups — every asset is designed to make events feel can't-miss.
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03 — Industry
Helping companies find their perfect match in the recruitment space — from engaging job descriptions to recruitment strategies that stand out in a crowded market. Blog posts and social campaigns that make hiring smoother and more appealing for both businesses and candidates.
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04 — Industry
Two years as a marketing executive at a lead generation firm taught me what turns interest into action. Landing pages, lead magnets and email campaigns built to attract and nurture — strategies that guide prospects smoothly through the funnel for a steady flow of qualified leads.
See lead generation work
05 — Industry
Finance doesn't have to be intimidating. I specialise in content that makes financial topics easier to understand and more approachable — from personal finance blogs to industry reports, breaking complex ideas into bite-sized pieces anyone can benefit from.
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06 — Industry
Sports brands live on momentum and storytelling. From match-day social to athlete features and sponsorship campaigns — content built to keep fans engaged and brands front of mind.
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07 — Industry
A creative but down-to-earth approach to marketing — from SEO-friendly blogs to catchy social campaigns that genuinely connect with audiences. The goal: helping brands stand out and grow with content that's engaging, fun and results-driven.
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08 — Industry
With first-hand experience running a skincare brand, I know what authentic beauty content actually looks like. Product launches, influencer campaigns, blog posts and tutorials — combining creativity with real industry experience to help beauty brands look great and build trust.
See beauty work
09 — Industry
Compelling narratives that capture the essence of unique destinations and luxury experiences. From engaging social campaigns to SEO-driven articles, my hospitality content inspires travellers, lifts brand presence and drives bookings.
See hospitality work
10 — Industry
Internal comms and employer branding that actually feels human. I write the policies, the onboarding sequences and the social content that makes HR teams look like they care — because they should.
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11 — Industry
Tech brands often struggle to make their value clear to non-technical audiences. I translate feature lists into benefit-led copy — landing pages, blog content and lifecycle emails that turn jargon into traction.
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12 — Industry
Sensitive, considered content for mental health brands and wellbeing services. I write with care — blogs, awareness campaigns and resource content that respects the audience and builds trust without sensationalising.
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I work across most B2B and DTC verticals. If your industry isn't here, drop a line — chances are it's still a fit.