Studio
Somerset, United Kingdom
info@kaitlinpettittmarketing.com
Services — Sector
Beauty is one of the most saturated content categories on the internet. Cutting through means content built by someone who actually understands the industry from both sides of the counter.
Beauty is one of the most saturated content categories on the internet. Cutting through means content built by someone who actually understands the industry from both sides of the counter.
Running my own skincare brand has given me first-hand experience of what makes beauty content work — and what makes it fall flat. From product launches and influencer outreach to tutorials, blog content and social campaigns, every asset is built with that operator perspective.
I've worked with indie skincare founders, established cosmetic brands, salon owners and beauty retailers. The common thread: they all wanted content that felt like it belonged in their world, not generic 'beauty' fluff written by someone who's never used the products.
That's the brief. Authentic, expertise-led content that builds trust with educated audiences and converts them into customers.
Beauty brands worked with in the past 12 months
Average engagement lift on launch campaigns
Spent on beauty content that didn't ship — every project lands
A snapshot of campaigns and content across this sector.
What KP delivers
Pre-launch waitlist building, launch-day content drops, and post-launch retention sequences. From teaser social to full landing pages.
Identifying the right creators, briefing scripts that don't sound like ads, and building campaign frameworks that scale.
Long-form education that ranks — how-tos, ingredient breakdowns, comparison posts. Built for both search and credibility.
Platform-native content for Instagram, TikTok and Pinterest. Calendars that match your launch and replenishment cycles.
Welcome series, abandoned cart, replenishment reminders, win-back. The post-purchase work most beauty brands skip.
If you're scaling content output, you need a voice doc. KP writes ones that actually get used.
Send it over and we'll talk through it. No long pitch decks.
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