Studio
Somerset, United Kingdom
info@kaitlinpettittmarketing.com
Services — Sector
Most lead-gen content fails for the same reason — it's written by people who've never sat in the seat. KP has.
Most lead-gen content fails for the same reason — it's written by people who've never sat in the seat. KP has.
Two years as a marketing executive at a UK lead-generation firm built the foundation. Daily campaign optimisation, weekly performance reviews, monthly cost-per-lead reports — all the unsexy work that teaches you what actually moves the funnel.
Every lead-gen project at KP starts with one question: what's the cost of a lead today, and what's a believable target? Content gets built backwards from that number — landing pages, lead magnets, email sequences, retargeting copy — every asset accountable to a metric.
If you're spending on paid traffic, every page and every email needs to earn its place. That's the work.
In-house lead-gen experience before going freelance
Average lift on landing page conversion across recent rebuilds
Lowest cost-per-lead delivered for a B2B SaaS client
A snapshot of campaigns and content across this sector.
What KP delivers
Full conversion-focused page builds. Hero, benefits, social proof, objection handling, CTA stack. Built for paid traffic or organic.
Guides, checklists, calculators, templates. Researched, written and designed to match your audience's actual problems.
5–10 email sequences that take a cold lead from opt-in to sales-ready. Tested across B2B and DTC.
Long-form sales pages for high-ticket offers. Story, mechanism, proof, offer, urgency — done properly.
Google, Meta, LinkedIn ad copy that pre-qualifies before the click. Reduces wasted spend.
Full review of an existing funnel with prioritised recommendations, conversion uplift estimates, and a 90-day fix list.
Send it over and we'll talk through it. No long pitch decks.
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