Studio
Somerset, United Kingdom
info@kaitlinpettittmarketing.com
Services — Sector
Food and drink is a sensory category sold through a screen. The job of content is to bridge that gap — and badly written food content is one of the easiest things in the world to spot.
Food and drink is a sensory category sold through a screen. The job of content is to bridge that gap — and badly written food content is one of the easiest things in the world to spot.
KP works with cafes, pubs, restaurants, independent producers and food brands across the UK. The work spans new menu launches, recipe blogs, seasonal promotional campaigns, social content and customer email programmes.
The approach is consistent: capture the actual flavours, the actual personality, the actual story of the brand. Anyone can describe a burger. The difference is content that makes a customer book a table on a Wednesday.
Independent venues compete with national chains on every search and every social feed. Content is the most leveraged way to win that fight.
Independent venues on retainer in 2025
Highest weekend booking lift from a single campaign
Typical turnaround for a seasonal social pack
A snapshot of campaigns and content across this sector.
What KP delivers
Teaser social, launch-week content drops, email announcements and PR-ready copy. The full launch playbook for a new menu or seasonal change.
Long-form recipe content that ranks. Useful for venues with retail products, and brilliant top-of-funnel for any food brand.
Instagram and TikTok content that captures the food and the venue properly. Calendars planned around your trading peaks.
Christmas, Valentine's, Mother's Day, summer — the peaks where most of the year's revenue gets booked. Campaigns built to fill them.
Booking confirmations, pre-visit reminders, post-visit reviews, win-back campaigns for lapsed regulars.
Founder stories, supplier stories, the why behind the venue. Content that justifies a higher average spend.
Send it over and we'll talk through it. No long pitch decks.
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